Ritual is a really cool company that has an original, useful, and unique product line. For starters, their motto is "Goodbye Metrosexual, Hello Machosexual." So cool. They produce Men's Health and Grooming Products that come in manly packaging and have a manly scent. My favorite product is called Nature Calls. You can drop a couple of drops into the toilet, and the odor is eliminated. Very useful and helpful to others. My gift of choice would be The Kit. It is a gift set full of products that come in a branded box. It's only $79 and is full of good stuff.
My hubby used the products, and he LOVES them. He has The Kit, and he will be VERY sad when it runs out. Visit their site to order at http://www.myritual.com/. David Arquette liked it. You will too.